Why you should have a Centralised Tracking System?

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If you own a business website, developers often ask you to add lots of codes for different purposes. At times, there will be too many codes that you have no idea where you inserted them over few months. Also, the purpose of the code will be never known! Some codes require short time deployment to verify something and some codes require long time deployment to measure user engagement. But, these can be organised using the Google Tag Manager solution.

website speed by google tag manager

Let’s see how Google Tag Manager can help you?

Number of Resources used:

When you use Google tag manager, you will actually integrate all the scripts on Google Tags. They will not be present in the website. For instance, you can take Google Analytics codes. When the Tag manager is in place, you do not have the requirement to enter “Google Analytics Code” in the website. Instead, you can sync Google tag manager with Google Analytics. There, data sharing happens automatically and it’s more accurate when compared to the existing normal integration system.

Website Loading Time:

When you have multiple resources required to load a website, it will become slow. If you have multiple codes on your website like:

  • Google Analytics Codes
  • Google AdWords Conversions Tracking Codes
  • Google Re-Marketing Codes
  • Facebook Pixel Tracking Codes
  • Hubspot Codes
  • Tawk.to Chat Codes

Assume a website with all the above codes loading at the same time. It will become slow by a minimum 2 seconds.

Centralised Management of Codes:

As mentioned earlier, if you have multiple website and have lot’s of integrations to be done, you can not practically manage them with a simple excel sheet. When you use Google Tag manager, you can have records of all versions + code changes on the same place.