Why Speed Matters for your Business Website?

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Speed of a website, often coined as “Page Speed” of a website is one of the key factors when it comes to Ranking (Google Organic as well as Google AdWords), Social Media Marketing and Conversions. On top of all, the user comfort hugely depends on how fast and interactive your business website performs!

Content is the King! Speed is the Queen!

How Speed Influences a Conversion?

Page Speed, is the measure of how fast the website loads when the user opens the website (for the first time). This measure varies in Seconds. A normal website with basic optimisations done for Page Speed will load in less than 5 to 6 seconds (yeah, thats too late). But, most of the shared hosted websites work on this timings. A good website should load in less than 2 seconds.

page speed

Some key factors that influence page speed are:

  • DNS Look up time
  • TTFB (Time to Forst Byte) on Server
  • Server CPU and RAM
  • Server type
  • Server Connection Speed
  • Number of concurrent connections towards the website on Server
  • Web Page Size
  • Page Cache Setup
  • Usage of CDN
  • How the Server, CMS and CDN are configured
  • Efficiency of the firewall (or) Security system thats installed

Further, there are tonnes of other factors that influence speed, but above are the most common ones!

How does speed affect Google Organic / AdWords?

The search engine giant focuses on user experience and user comfort. Either it’s a paid google adwords (measured based on CPC – Cost Per Click) or Google Organic Search Results (measured based on Relevancy) – the Page Speed acts as a key factor.

Reason: Nobody likes a slow loading website!

If the website is loading fast, the quality score becomes boosted. Hence, you have to spend less in AdWords to make sure your ads are on top! With respect to Organic SEO, we can assure that page speed is an important factor.

Need help with professional Page Speed Optimisation? Get in touch with us today!