When you are launching your first business, you will likely want to get a website set up that will help to promote your services or product. In 2020, SEO is extremely important for any website, otherwise, it is going to get lost on Google rankings.
The whole world of SEO can seem a bit overwhelming at first, especially when you don’t have much experience in this area. This is why we have put together some SEO basics for new business owners. Keep reading to hear our advice.
Do Your Research
The first SEO tip that we have for new business owners that want to improve their website is to spend some time doing research. There are so many SEO best practices that are constantly changing and without the knowledge, you could be missing out on the important parts. Luckily, there is a lot of guidance on what is hot right now online. As soon as Google puts out an update, we are able to access what we need to do to really make a business stand out.
You Need Content
Many business owners find that they want to keep their website clean and simple but this can actually have an impact on SEO. Yes, you shouldn’t clutter your website with content that doesn’t need to be there but having content allows you to utilize SEO and really make some improvements to your website. Your content doesn’t have to be at the forefront of your site either. Take the NetBet UK website, for example, most of the SEO-based content is only seen if the page is scrolled right down. This might be something that you want to consider.
While you might think that you know what kind of keywords are relevant to your new business, you are probably quite far off. Keywords aren’t always what you think right away and the way that people use search engines is constantly changing. It is possible to spend some time researching keywords that are relevant to your new business and adding these to your content. Use the Google Keyword planner and this should help you to find the right words for you.
It Doesn’t Happen Overnight
Finally, it is important that you realize that optimizing your site for SEO is not something that can happen overnight. While you can spend a lot of time at the start setting up your content and meta titles, you need to be constantly evolving and updating your site to match new requirements set out by Google. Many companies out there spend time working on SEO updates on a regular basis and this might be something that you need to consider.
If you are planning on launching a new business in 2020, we suggest that you take on board some of the SEO basics that we have discussed in this article. Make sure that you are in the know about these kinds of tools and this should help your business to succeed.