In the recent times, Google has announced that RankBrain is the third most important factor for ranking. Google has also revealed that RankBrain contributes more to the results of the search query. Google has also notified that RankBrain is going to act as a more important ranking factor in the year 2018. The question is what is RankBrain actually and how can we optimize the content for it?
What is Google’s RankBrain?
Google RankBrain is an artificial intelligence system which is used to process the user’s search queries. RankBrain mainly watches how the users interact with the search results and then alters the ranks accordingly based on that.
How RankBrain Actually Works?
RankBrain mainly focusses on the user’s behavior on the search results. For example, if a user searches for “global warming facts” and then directly clicks on the fourth search result, then that webpage will gain the rank boost on the SERP. Suppose if the user clicks on the first link and later notices that there is no useful content in the first link and then visits the fourth link, then this action is also noticed by the RankBrain and will give a rank boost to the fourth result. Thus RankBrain mainly focuses on the Users Intent on SERP.
RankBrian mainly depends on the,
1. Dwell Time – how long the users spend on your web page.
2. Click Through Rate(CTR) – the percentage of people who click through your link when your web page appears on SERP.
How RankBrain Identifies & Boosts Pages To The Top?
When the user clicks on the link and spends some time on the web page and then goes back, Google’s RankBrain tracks the users spent time on the site. It is found the website with the dwell time of more than three minutes is found to rank on top of SERP, that is if the user spends more than three minutes on any web page, then Google thinks that there is some potential content on that particular page and boosts them to the top.