7 On-page optimization strategies that give a cutting edge to SEO
Optimization of web pages is critical for succeeding with SEO which is why On-page optimization is so important. You must optimize all elements of web pages and the website in such a way so that it responds to the calls of SEO in the best possible manner. On-page optimization is important because it influences search rankings and it also drives relevant traffic to websites from search engines. It provides the means of adequately communicating with search engines because it helps search engines to interpret a page content by understanding what the page is all about. When search engines know about a page, it can judge how relevant it is against specific search queries. Good on-page optimization, which many people refer as on-site SEO help search engines to evaluate what users can see and the value they would derive from a web page.
The goal of SEO is to maximize organic traffic for which the following on-page optimization techniques can come in handy. In the process, it also helps to earn high ranks in search results. Here we have discussed some on-page optimization techniques that should help in better SEO performance which in turn provides better marketing results. After all business profits and growth are the objectives that marketers want to fulfill by using SEO as a tool. Now, let us get going.
Keyword positioning in the title tag
By now every marketer knows how much important it is to insert keywords in the title tag. Keywords increase the attraction of the title tag to search engines because the moment it matches with a search query the website strikes gold as it captures quick attention of search engines for presenting in the upper ranks of SERPs. Besides choosing the most potent keyword for placing it is the title tag another aspect to pay attention is to place the keyword at the beginning of the title tag. The closer the keyword is to the start of the title tag higher are the chances of search engines attaching more weight to it. Remember that Google has declared that it gives more importance to the first three to five words in a title tag. There is nothing better than starting the title with the keyword.
Add versatility to titles by adding modifiers
Long tail keywords are very popular nowadays and ranking for long tail keywords must be one of your objectives. To make title tags more versatile so that it looks appealing with long tail keywords, use some modifiers like ‘best,’ ‘tips.’ ‘2019′, ‘review’, ‘checklist’, ‘guide’, etc. This would widen the opportunities of ranking for keywords that you may not have considered in your primary list. You can place modifiers at the beginning or end of the title tag. However, restrict the title length within the recommended limit 55 to 65 characters (512 pixels) including modifier so that there are no chances of search engines truncating title tags.
H1 or headline tag for blog post title
If you are using WordPress, then you need not worry about the aspect of headline title tags because by default it receives the love from H1 that it deserves. All headlines created on WordPress websites automatically add an H1 tag to the title of the article or blog post. However, some themes might not have this aspect incorporated into the features by default. Check it carefully, and in case it is absent or overrides the setting, then you must incorporate it after checking the site’s code. If you are unable to do it by yourself, take help from some SEO expert of Red Tail SEO company.
H2 tags or subheadings
Just as title tags are important so also are the subheadings because all kinds of headings are useful for communicating with search engines. Header tags are a key component to SEO, and you must pay it the respect it deserves. Remember to wrap the subheadings with H2 tag and incorporate target keyword in at least one subheading.
Use multi-media in web design
The website must be attractive and interactive so that users get the best experience. While high-quality graphics and animations are elements of attraction in website design to increase it many more times you must use engaging images and videos as well as diagrams and sketches tactfully. When websites are attractive in looks and easy to navigate, it increases the engagement rate as users spend more time on the site and consequently reduces bounce rate. Since both user engagement and bounce rates are important factors that influence rankings, using multi-media elements on websites is a sensible decision that pays back well.
Placing the keyword in content
Firstly, you must use keywords sparingly because keyword stuffing is passé. Secondly, you must know where to place the keyword in the blog post or article to make it most effective and eye-catching to search engines. Remember that you must use the keyword to help search engines know in a whiff what the content is about, and it is possible to gain maximum mileage from keyword if you place it within the first 100 to 150 words of the blog post. The sooner search engines get a hint about the content faster will be the content take off in search results.
Use responsive design
The clock is ticking, and Google is already on its way to implement mobile-first indexing. The mobile pages are set to assume all importance in indexing and ranking, and it is now mandatory to create mobile-friendly websites by using responsive web design. Google has already started imposing a penalty to sites that are not mobile friendly, and things can turn worse because your SEO campaign will be in doldrums if you do not comply with the requirement. Mobile friendly websites drive more traffic, and this should be enough incentive to embrace a responsive design that has become the order of the day.
Lastly, do whatever you need to do to speed up the website because the message is loud and clear that Google loves speedy sites and it does not hesitate to reward it with higher ranks.