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Every business owners with the website are looking forward to getting noticed by the online users with the help of search engines. This can be achieved by ranking the business website organically in the top search results for the user searched query in the Google’s SERP. Google My Business is the business listing application by Google which helps you to rank the business website in the organic results of Google easily.

What is Google My Business?

Google My Business is the one-stop place to represent your business to Google. It is the place where you can manage the details about your business like working hours, your services, location, etc. Google My Business acts as the biggest driver for local SEO. By using the Google My Business users can give their review or feedback about your business as well.

Ranking Factors:

The main SEO factors for the local business is,

  • Relevance
  • Distance
  • Prominence

local seo google my business listing

Relevance:

The relevance is the factor that how well your business listing matches the local search made by the user. Adding the complete and detailed business information in the business listing can help the Google to better understand your business and match your listing to relevant searches made by the users.

Distance:

In the Google Business listing, you will add the business location. By using this data Google will show your listing in the Google search if the search is made from the nearby areas. Google will calculate the distance based on the business location and where the user is searching from.

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Prominence:

Prominence denotes that how well your business is known for. Prominence is all about the activities around your listing like the number of reviews, events, local content, etc. Prominence is also based on information that Google has about a business from across the web like links, articles, directories, etc.

Thus by properly optimizing the Google Business listing of your business, you can make your business website to rank easily for the local searches made by the users. As a business people, you can hire an SEO consultant or avail the SEO services from the best digital marketing company to get more clicks for your business website by ranking organically.

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Junior SEO Analyst at ClickDo

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