Well, Landing Page is the specific web page where the users will land upon clicking on the link or the Ads online in search engines or social media’s. Usually, Landing pages will be designed in a way which lets the users take any specific action like contact form submission or purchases. From the business perspective, conversion is the action which happens on the landing pages.
Are Landing Pages More Important For Conversion:
Unlike the normal websites like Blogs, Entertainment sites, the landing pages are more important in terms of the business website to make the conversions happen. The goal of the landing page is simple, that it should be designed in a way to make the people trust the business and avail the service. Irrespective of the amount invested in the online marketing to gain traffic to the webpage, the business people should consider designing a better webpage to get more conversions.
Purpose Of Landing Page:
Landing page remains as the source which educates your user’s about the services that you are offering. Also, this represents your company as well. Often for many businesses, the landing page remains as the home page, which is not the correct one in many cases. When a user is searching for specific services, the user should land on the webpage representing that particular services instead of landing on the page showing various other services.
Mobile Friendly Pages:
As in the recent days, due to the increased usage of smartphones among the people, designing a good mobile-friendly landing pages will help you in getting more leads. Normally people who are looking for any services online will search through the mobile phones only, so perfect mobile-friendly pages will get in more clicks for the business websites.
How the landing pages should be?
Landing pages should be designed in a way that it should contain the essential details needed by the users like information about the particular business service, Also, the landing pages should be mobile friendly as the users nowadays are more from the mobile platforms. The landing page should contain the elements like a contact form or sign up from through which the visitors can easily get in touch with you. Overall of these elements, the landing page should be trustworthy and should create a positive impact on the business in the minds of the people who are visiting the page.
Common Landing Page mistakes to avoid:
Generally, business people will design the landing page by inserting more pictures and videos to make the users stay on the page, this will ideally reduce the loading speed of the site. Also, the landing page should contain more text, it should contain the simple and catchy texts to attract the users.
How to get good landing page designs?
As a business people, you can avail the services from the ClickDo, Where we work on several aspects to design a better landing page for your business to get more conversions indeed. Get in touch with ClickDo to get the best landing page design done for your business.