Facebook Remarketing is one of the Digital Marketing Technique. If you are driving more traffic to your website but the conversion rate is too low, you must look at this conversion strategy. In Facebook Remarketing, we will promote the Ads in Facebook pages and Timelines of the people who visited our page previously and went out without any purchase or inquiry. In this Remarketing, we will target only the people who visited our website. This will be very effective and sure this will make more conversions.
How Remarketing Works?
Remarketing Works well by targeting the people who visited our website and went out without any purchase or inquiry. To convert the people we will be targeting them through Remarketing. For Example: If a person is looking for videography services, then he will open his / her favorite browser and search for certain terms like “videography services ” or by adding their location. So he will enter into the website which is ranking in top search results. The Person will enter into the website and will look for the content to make himself understand whether the company can satisfy his needs. If the service features were mentioned clearly and the cost estimated is satisfied then surely the conversion will happen. If there is any disappointment or the person thinks whether to buy or not, then he will look into other website or he will leave this thing. So by Remarketing, we can create our Ads to reach the specific persons who enter into our website which will be acting as a remembrance and also it will help them to know this will suit them or through this, we can create an awareness to them about our products.
How to Collect the Visitor Information?
To do Facebook Remarketing we need to collect the visitor’s data to show customized Ads on their Facebook profile or timeline. To proceed this we implement the Method called facebook pixel. By Integrating the code in our website, it will grab the details of the user who enters into our site. It can collect the data’s only if the person is signed in with Gmail or Facebook and also the pixel code will be integrated into the header, footer or in the main function to track all the pages. One important thing is that the collected information will not be visible to the people and also can’t find the details anywhere. Major Advantage of Pixel for Google is that you can use that pixel data to do promotion in Facebook or Instagram alone. You can’t even share that pixel data from one account to another account. So the people should not worry about visiting a website. It will be safe and secure.
Using Facebook Remarketing, we can expect more conversion or inquiry from the people who visited our website. If you were not aware of it before then ask your Digital Marketing Company to support you with this or else Find the Best Digital Marketing Agency who can generate some quality leads for the next level of your business.