With respect to the digital marketing online video ads has started to gain the users attention more than the flat text ads or image ads. People nowadays are willing to view the visual info about the particular service or product before buying it. Hence, video Ads will have more reach among the online users.
How Video Ads Workout For Your Business?
When it comes to the video ads, you can use that in all places like Facebook, Instagram, Youtube, also in many other places.
- In Newsfeed & Stories (Facebook, Instagram)
- Skippable Ads (Youtube)
- Non-Skippable Ads (Youtube)
You can target the custom audience by using the Facebook Advertising. Instagram on recent update has added video ads to the stories where you can add videos and photos to the same story which users can swipe to see the next.
Thinks to keep in mind while creating video ads:
- It’s simple to say as video ad. But when it comes to business, lots of factors to be considered before creating the video ads. Here let us see some pro tips to create a video ad.
- Create videos by keeping your platform in mind, otherwise, the users will skip without watching it fully.
- Grab the attention of the users right from the start, don’t assume that the user will watch the video till the end.
- Try to tell the story to the users about your product or service within 10 seconds, As this will be also easier to fit in the Facebook & Instagram stories.
- Publish the videos multiple times on different platforms within a week to hit the targets successfully.
- Make the videos very short and promote them as non-skippable ads. This will make the users to watch the full video without skipping as the duration is very less.
Thus these are the professional tactic that can help you to create a better video ad to reach the target customers online. On comparing to the traditional marketing, video ads will bring you a good number of customers by spending less amount. If you know the right strategy to promote the business online then you can be top in your business industry.