Google Adwords is a paid advertising platform developed by Google to help the business people to get more leads. Google Adwords Express is an advertising platform which automatically manages your online ads, without the need for the daily management of the ads dedicatedly. Your potential customers will be already searching for your products or services. Adwords Express automatically help these people to find your products or services through ads on Google or in its partner sites.
How does it work?
Owning and managing the business itself is a critical task. Marketing the products or services that you are offering is another task which would be better if happens automatically. For this Google has come up with an idea by introducing the term Google Adwords Express. Getting started with the Google Adwords Express is the simple one, initially, create an ad for your business, define the budget spending limit and list the details about the product or services that you are offering, then Google will automatically come up with the list of related keyword search phrases. Thus overall, Adwords Express manages your ads automatically.
How Customers find you?
When a customer searches for any product or services that you are offering, your Ads will be eligible to appear above or below the search results. When it comes to Google Map your ad will be eligible to appear on the maps or beneath the search results. In this, you also have the option of adding the business address or phone number in your Ad. Also, you will pay for Google only if the user clicks on the Ads to visit your site.
Difference Between Adwords And Adwords Express:
Adwords Express will automatically manage the Ads without any manual action. Also, Adwords Express is an easy solution for the businesses without a website. Whereas when it comes to Adwords manual management is required.
Benefits of Adwords Express:
By using the Adwords Express,
- You can create the ads quickly and easily
- Get more customers to your website or Google plus page
- No manual management is needed, Adwords will automatically manage the Ads for you
- Easily reach the customers on desktop computers and mobile devices
- You can easily review the insights of the Ads in your dashboard
- You need to pay for Google only if the user clicks on the Ad
Adwords for Business:
If you are running either a small or large scale business you can use the Google Adwords platform to get more clicks on your business website. Adwords will help you to target the custom audience based on age, gender, location, etc. As a business people, you can hire an Adwords expert to manage your Adwords account or you can avail services from the best digital marketing agency to manage the Adwords.