In Business perspective, you may think why should I Advertise on Facebook? Well, that’s creepy. Social Media platforms like Facebook, Instagram are used more by the people nowadays. People in the recent times tempted to use the social media platforms whenever they get leisure time. Hence promoting the business in Social Media like Facebook will help you get quality leads.
Why Do You Need To Start Facebook Advertising?
As a business people, you should adapt to trending marketing strategies to stand top among your competitors, when it comes to Facebook Advertising here are some facts that will let you to start advertising on Facebook.
- More than two billion people use Facebook every month
- 1 of every 5 minutes that people in the UK, US spend on mobile is on Facebook or Instagram.
- More than five hundred million Instagrammers use the app every day.
How to target the audience in Facebook Advertising?
Facebook allows you to target the custom audience set who may be interested in your business.
Core Audience: You can target core audience manually based on characteristics such as age, gender, location, behaviors, etc.
Custom Audience(Database): You can also upload the database to the Facebook containing the mail id’s or phone numbers, Facebook will automatically target the users who have Facebook accounts associated with that particular mail id or number.
Lookalike Audience: In Facebook advertising, you can use your customer information to find people similar to them on Facebook and also expand the audience set based on the old audience set.
Steps To Create Facebook Ads:
Step 1: Choose your objective
In Facebook, initially, you should select the correct objective of your Ads. For instance, you may need more traffic to your website or more engagement for the posts or app installs or making the user sign up for a lead form. Based on your motive, you should choose the objective to setup the campaign.
Step 2: Select your audience:
After selecting the objective, next, you should set the audience set which you are going to target. You can select the audience based on many factors like age, gender, location, interest, behaviors, etc.
Step 3: Decide where to run your ad:
In the next step, choose where you want to run your ads like Facebook feeds, Instagram, or the apps in Audience Network – or across all of them. In this step, you can also choose to run ads on certain mobile devices as well.
Step 4: Set your budget:
Set your budget to be spent on the Ads. You can set the budget either as a daily budget for a number of days or lifetime budget for a particular period of time. You can also schedule the Ads as well.
Step 5: Pick a format
Finally, select a format to display the Ads on the Facebook. The Ad format may vary like Photo, Carousel, Video, Slideshow or Canvas. You may need to work with the images that you are going to use in the Ads to get more reach among the target audience.
To get more leads for your business from Facebook, You can avail the Facebook Advertising Services from ClickDo.
