Do’s and Don’ts of On-Page SEO
When developing a web page’s SEO, factors there are many more important points to consider. In this article, we are going to look at some of the key do’s and don’ts of On Page SEO. Remember that your webpage is not just for search engines, but for user as well. On-Page optimization has including mobile users and become much more user-focused, as well as all about the good quality of the content on the site.
Do…
• Keyword Research
• Mobile optimization
• Content Optimization
• Get your On-Page elements right
• Don’t forget about the user
Keyword Research
Keyword is very important to help identify which keywords your webpages should be focused on, in the same way we have to concentrate on what visitors to your website might well be looking for. The Google Ad words keyword planner, as well as Moz’s keyword Explorer are some good tools, which can help you to find a range of relevant keywords you could target. It is a better idea to look into longer-tail keywords around these topics, like as any commonly asked questions by searchers. There the tool that allows this is “Answer the Public”, Which will show you questions about a keyword grouped into what, whom, which, where, are and why allowing you to see many of the common and important potential questions searchers have about a keyword and enabling you to plan content around them.
Mobile optimization
Before you get started, it’s important to ensure that the expanding market of mobile internet users can get the good experience on your site. In the first place you have to test this is Google’s pages peed insights tools, which tells you that how quickly your site loads on mobile and also offers for improving the mobile experience. Then we have to concentrate the impact that voice searches on mobiles might have for your business. If you thinks that, are customers likely to be making that type of long-tail enquiry about your business? If they are, you want to have a good content for those kind of searches, in the same way as a presence in local search results.
Content optimization
Make sure to carefully consider the length of the content your create and what type of content your intend to put on your pages. In 2012 by SerpIQ explained that long-form content ranks better in search engines. If there is no hard and fast limitations to how little or how much content should be on a page, we have to provide users with as much useful information as possible will also help the ranking of your site.
Make the most of internal linking
Internal linking is very important because it help to increase the website ranking. If you give more internal link in our website, it helps to stay the views long time in our webpage. First, you have to make sure to include internal links across your website. Creating related internal links with anchor text relevant to key search terms for your business is an excellent way to enhance a search engine’s understanding of your website. There is an another thing to say here, it helps to spread link equity through the pages on your site, and also assists in making sure that search engines are able to crawl (collecting all data form other website) the website with missing pages.
Get your On-Page elements right
We have to make sure that get on-page elements right, with appropriate page titles, heading tags like (H1, H2 … H4), URL, image alt text and content. All of these basic on-page elements want to be considered and checked to make sure that they are implemented correctly and that they will provide value to users of the page.
Don’t forget about the user
When you are doing on-page SEO, it is absolutely important not to forget about the users of your site. There are your potential customers, and you want your pages to provide them with the good and best possible experience while on your website, giving them all they want to fulfill their intent. So, make sure you should always consider user experience on your site and look for ways to achieve a positive balance between UX and SEO. It may be that you have to create some on-page sacrifices to much better suit the user in intent.
Don’ts…
• Keyword stuffing
• Don’t Copy large pieces of external content
• Don’t Link too often to external sites
Keyword stuffing
Publishing content on your site with the keywords stuffed is a black hat SEO tactic, and it will provide a poor experience for users. And also it can lead to penalties from search engine if your website is caught abusing this technique. To avoid this kinds, you have to make sure to check over your content, making sure it reads appropriately and provides useful information to users. In the same way, make sure you to use your keyword a few times in the content. Then you have to keep in your mind, keyword density is long gone as a metric, and as such, there is no hard number on how often you should use your keyword.
Don’t Copy large pieces of external content
We have found that copying your own content does not seem to harm your search engine optimization. It just does not help it either. Therefore, this does not seem to be the case for copying the same content someone else’s content. As search engine gets smarter, they tend to write original content, consequently pushing link non-original content down the ranking. Duplicate a small amount of content won’t hurt, but coping and pasting large segments probably will.
Don’t Link too often to external sites
Don’t link too often to external websites because external websites can harm your SEO. Nowadays Google has recently started penalizing unnatural outbound links. In the same way we feel that the truly negative effective comes from your content looking Spammy as a consequence. This will creates hard to read and mostly likely resulting in high bounce rate- something that search engines will pick up on. And it may seem obvious, make you don’t link to external websites that contain adult content.
