Google Adwords is the paid advertising which is split into two like search and display advertising. Search advertising is the one in which the Ads will be shown in the Search engine results, Whereas in the display advertising, the Ads will be displayed on the large network of websites on the Internet. Display Ads has the huge reach among the people by targetting over 90% of users in the web by showing Ads across 2 million sites.
Display Advertising works well for Remarketing strategy. If a user visits your website and leaves without making any purchase or availing any service. Then you can target them by showing them Ads wherever they go. You can show your business Ads to the users who have visited your website previously by remarketing strategy. When the users are interested in reading blogs or watching videos online, you can show your business Ads there by using the display advertising.
Managing the Ad placements helps you to display the Ads on the relevant sites. Google itself works for you to place the Ads on the relevant sites on the Internet. Optimizing the Ads to be displayed on the relevant sites will help you to gain quality clicks.
Create the Ads in Every Available Format:
Though it takes more time to create Ads in all the formats, its worth it. Some site may support only the text Ad Formats. Hence creating the display Ads in all formats will help you in getting more reach among the web. This will also reduce the spending cost as well.
Create Attractive Visual Ads:
Create the Ads which are attractive and also explains the purpose of the Ad. It is identified that the image Ads has more outreach than the Text Ads. Create the display Ads in the way which tempts the users to click on it. Try to add some offers and the advanced features to ensure that user clicks on it by seeing the Ads.
As a business people, you can avail the PPC Services from the Adwords expert in the city or avail the digital marketing services from the best digital marketing agency in London to create the catchy display Ads and also, to gain more clicks from that.