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Facebook Advertising is the best way to gain conversions to your business. But targetting the right audience is the core thing to do when it comes to the online marketing. In this case, Facebook helps you to build audience set for your marketing strategy who are really interested in your product or service.

How to create the custom audience on Facebook?

In Facebook, you can build the custom audience based on,

  • Contact List (Database)
  • Website Visitors
  • App Users

Custom Audience Using The Contact List:

Facebook lets you create the custom audience list based on the customer database that you have. The database may include the email id or phone numbers of the customers. You can upload the email database or the phone number database of the users to the Facebook, then Facebook will target the customers based on them.

facebook advertising leads

How Facebook Targets the users with email id or phone number?

Facebook will find the associated account linked with the email id or phone number that you have uploaded to the Facebook. This is done automatically by the Facebook, Later when you run the Ad by targetting the audience in the uploaded database, then the Ads will be shown to them specifically.

How to target the customers who are visiting the website?

facebook advertising website visitors

Facebook allows you to target the user who are visiting your website. This is done by integrating the small piece of code called pixel on the website. Pixel is a small piece of code which keeps track of all the users who are visiting your website and also the Facebook Id’s associated with them. Later by using this data, you can target them on Facebook.

How to Target the app users using Facebook?

By using the Facebook SDK 0, which is a snippet of code that you install in your app to track the app users. By using this you can create a Custom Audience of people who use your app, so you can inspire them to return to a game or view an item by targeting them later on Facebook.

facebook advertising

In London, You can avail the Facebook Advertising Services from ClickDo Consulting to populate your brand online in Social Media’s.

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Junior SEO Analyst at ClickDo

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