It takes months or even years before a product hits the market. With proper market research and R&D, you eventually come up with a business model you know you can get behind.
You have successfully prepared your business plan. You’re ready to bring your brand online. Then you realize you do not know the first thing about making that leap to the digital platform. Now what?
Here are our top five tips on how you can easily kickstart your business online without breaking the bank:
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1.Create compelling and search-worthy content
Great content appeals to your clients’ emotions just as good storytelling would. How would you know if your content adds value to your brand? SEO providers describe good content marketing as something that builds your client’s trust in your brand. It addresses your clients’ pains and inspires them to dig deeper into what you are offering. Keep in mind that your goal for creating content is to translate client engagement into sales.
2.Use social media platforms to amplify your posts
Once you have created your content, it’s time to use the power of social media to echo your call to action to different audiences. Facebook Page is a free service that allows for- and non-profit entrepreneurs to promote their brand online through Facebook’s network. It gives you insights on how many viewers engage with your posts and charts your Facebook visibility to your target audience. Instagram, LinkedIn, and Twitter are other social media platforms that you can use for free to easily increase your online presence.
3. Add stunning visuals
Creating eye-catching visuals for your posts is easy when you work with the right service provider or software tool. With the surge of businesses going online, online graphic design software has become the go-to for many entrepreneurs seeking to enrich their website and social media posts. Their basic package offers templates and photos you can use for free. Add to that an enjoyable user experience.
4.Build trust by posting your clients’ testimonials
Positive feedback helps build your audience’s trust on your brand. Make sure to include client insight about other aspects of your business such as customer service, your company mission and CSR, and how you are as a business owner. This helps humanize your brand and makes it more relatable to your target market.
5.Use e-commerce platforms
E-commerce platforms such as Wix and Shopify are free and easy to use. This means that you can set up your online store quickly using tools provided on these platforms and many others. Tailor-fit which platform you will use depending on the product you are selling.
Transitioning your business online is not as hard as it seems. With the many free online apps and software available today, entrepreneurs can now reach out to potential clients anywhere in the globe, any time of the day. Think of the tools mentioned here as your starter kit, and work your way up as you familiarize yourself with digitizing your brand.