7 Graphic Design Trends to Know in 2022


Nothing is more captivating and stimulating than seamless and pacifying graphic designs in apps. Here we discuss the best graphic designs trends.

In the mobile app development zone, graphic design is referred to as User Interface (UI), which helps spawn a better user experience. At the same time, the more effort you put into a mobile app’s graphic design, the more the app development cost will be, no doubt.

Beauty attracts people, and there is no denying it. In the world of apps, types of graphic designs play an essential part in tackling users’ fancy into using the app in the first place and boosting your brand.

Thus, graphic design is extensively crucial and imperative for a first-class app life.

“Design is where science and art break even.” – Robin Mathew

When you need to communicate ideas through imageries, colours, typographies, and forms, an excellent graphic design is a way to do it. Too often, visual design needs a specific set of skills and design techniques to accomplish a continuous design. However, the industry is constantly changing, and it demands further adaptability in the graphic design sector.

Even if you are an ambitious designer who is on the path to master designing or seeking design services for your business app, it’s compulsory for both to be informed about the top 7 trends and types of graphic designs for the new year.

Luckily, this blog will walk you through them. Keep Reading!

Top 7 Trends & Types of Graphic Designs to Look out for in 2022

1. Visual Identity

visual-identity-as-graphic-design-trendSimply put, visual identity graphic design expresses a business brand identity through visual elements. A business tone, essence, personality, emotions, experience, also memory, each aspect conspires to represent a business to its audience. That’s right, almost like art. In which case, thinking like an artist is the sole key, although it’s one of the most common types of design.

Let’s face it, learning to use some design tools is easy, but making state-of-the-art stuff is like taking a plunge into the flowing river. Apparently, that’s what it is at its essence. It’s up to the visual designer to craft a brand identity through logos, typography, colour palettes, and images. Ultimately, each visual identity graphic design aspect comes down to how creative and conceptual VI designer is.

2. Visual Marketing and Advertising

visual-marketing-and-advertising-as-graphic-design-trendVisual marketing and advertising is another type of graphic design that mainly focuses on luring the target audience into the market through graphics, even though many companies depend on breath-taking graphic designs. It’s true, though. But, I must add, it’s what the product is. It’s how you represent it. And I’m more than sure graphic design is one way to do this. People find visual content more engaging; though, the graphic design ensures market communication to its potential consumers.

The world has centred on producing more appealing graphic design techniques for effective brand engagement.

You might have seen visual marketing graphic design in the following domains:

  • Magazine & newspaper ads
  • Postcards and flyers
  • Brochures
  • Templates
  • Menus
  • Banners
  • Blogs
  • PowerPoint Presentation
  • Infographics

3. User Interface

user-interface-as-graphic-design-trendFrom “No”, to “Yes,” to “Wow,” or from a bad, good, and awe-inspiring user interface for your website, graphic design is the key. You must have seen an incredible website with an impressive user interface at times and spent a while exploring more of its stunning visual design. Right, here I’m talking about just that. User interface graphic design of your app, website or game interface plays a significant role in engaging more visitors. However, the UI designer’s job is to ensure a more appealing and seamless design into technical functions. Therefore, this type of graphic design primarily affects the user experience.

“Design is intelligence made visible.” – Alina Wheeler

4. Publications

publications-as-graphic-design-trendPublication graphic design is noticed via long-form and traditionally printed mediums such as newspapers, magazines, catalogs, and books. That’s right, in them, you can find graphic designs and patterns crafted to engage readers more. Besides, most recently, significant growth in the digital publication has materialized. This type of graphic design specializes in publications that work closely with publishers and editors and help them to harvest graphically fascinating content.

“Design is the intermediary between information and understanding.” – Hans Hoffman

5. Packaging

packaging-as-graphic-design-trendProducts need packaging to be protected from the external atmosphere. Surprisingly, packaging can also communicate to people, which is why many companies have stamped somewhat appealing graphic designs in the product packaging. That, by the way, makes it an effective marketing tool.

Everything you find has a design of its brand; bottles, bags, containers, perfumes, literary everything has a graphic design to you a brand story. Look around you, you might find many things with logos, pictures, or brand names. This is how the product marketers promote their products with the help of packing graphic designers. However, this requires leading-edge conceptual and problem-solving skills in addition to current trends for a more vital industrial design marketing.

6. Motion

motion-as-graphic-design-trend-In the simplest term, this type of graphic design sector deals with motion when it comes to motion graphics. That includes GIFs, animations, advertisements, apps, websites, promotional videos, etc. Motion graphic designers certainly play an essential role in making a striking graphic design in motion-based arts.

The animated film world is skyrocketing each passing day, including other motion graphic sectors that are at peaks. But mainly, motion graphic is formally reserved for movies and TV. Technology has advanced, and so do the graphic design types that can be shared on social media for example.

7. Art and Illustration

art-and-illustration-as-graphic-design-trendGraphic art and illustration design mainly make appearances in the fine arts or storytelling. Although in a broader range, art and illustration designs are not technically graphic design types but the whole of graphic design itself. However, each type discussed in the blog can come under the umbrella of art and illustration graphic design. Ultimately, every graphic design aspect will undoubtedly lie in this section, as it covers the entire scope of graphic designing. For a graphic designer, having preserved the real essence of art and illustration and the story behind them will definitely help them to a greater extent to become one.

Art and illustration include:

  • T-shirt design
  • Motion graphics
  • Video games
  • Comic books
  • Books cover
  • Picture books
  • Almost all of them…

Wrapping Up

To sum up, with the growing emergence of technology, working in graphic design is an ever-growing field of interest for many. Similarly, graphic design is escalating more than ever in this age and time, having tons of differentiation within. Yet, at the same time, it’s an intricate process with many scrambling pieces.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser.

Whether you choose a visual identity, marketing, and advertising, or any other type of graphic design profession, it’s vital to know the lingering essence of graphic designing. That is, learning how to create a speaking form of art or give life to a nontangible piece of art. Once you know that, or perhaps feel that you can make a great graphic design, communicate with people through it.

With the intense mobile app development trend, it’s better not to miss out on this opportunity and design your mobile app with a blasting user interface (and graphic design) today.