In Google Adwords, you can run AdWords campaign for your business by either using the automated bidding strategy or manual bidding strategy. In automated bidding strategy, Google will automatically adjust the bidding based on your budget to get more clicks for your Ads. There are many types of automated bidding strategy in Google Adwords. They are,
- Maximize Clicks
- Target Search Page Location
- Target Outranking Share
- Target CPA
- Enhanced CPC
- Target ROAS
- Maximize Conversions
“Increase the number of visitors to the site”
When you use the maximize clicks bidding strategy Google will automatically adjust the bids to get as many as possible number of clicks to your Ad within the budget. When your motive is to get more traffic to the business website, then you can use the maximize clicks option to achieve it.
Target Search Page Location:
“Make your Ads to present only on the first page of SERP”
By using the target search page location bidding strategy you can make your business Ad to be present only on the first page of the Google SERP. Google will automatically adjust the bidding to make your Ad rank in the first page. Target search page location bidding is applicable only in the search network type campaigns.
Target Outranking Share:
“Get more visibility over other domains”
By using the target outranking share bidding strategy you choose another advertiser’s domain which you want to outrank in ad position and how often you want to outrank it, AdWords automatically sets your Search bids to help meet that target.
Target CPA (Cost Per Acquisition):
“Get more conversions using target CPA”
Target CPA is the bidding strategy in which you will pay for Google only if any specified actions like purchase or sales happen on your website. When you need more conversions you can use target CPA strategy. Target CPA bidding can be used in either search or display network Ads.
Enhanced CPC (Cost Per Click):
“Increase conversions by staying in control with the keyword bids”
Enhanced CPC adjusts your manual bids to get more conversions by trying to achieve the same cost per conversion. Enhanced cost per click comes as an option in the manual bidding.
Target ROAS (Return on Ad spend):
The Target ROAS lets you bid based on a target return on ad spend (ROAS). By using this type of bidding you can meet a target return on ad spend (ROAS) when you value each conversion differently.
Maximize conversions in Google Adwords will automatically adjust your bids to get more conversions by spending the budget. It is available as a standard strategy for individual campaigns.
Thus these are the different types of automated bidding strategies by using which you can get more leads for your business. To run a successful PPC Campaign for your business you can either hire a PPC consultant for your business or avail services from the best PPC management agency in the city to help you get more clicks for your business website.