Ever since the early days of search engines, SEO techniques have been a commonly applied by marketers to help their websites rankings in search engine results, aka SERPs.
Although this was initially an effective method (Google has a history of changing algorithms and disabling specific tactics), more recently, several shifts have made it harder for small businesses to dominate the SERPs.
With that said, there are still many ways you can take your business online and gain popularity without resorting to shady tactics or compromising on quality.
In this guide, we will share some of the best and most effective methods for SEO that are still working today.
You can use these techniques and combine them in any fashion you choose. Still, we have found that if you utilize them all together and use good keyword research, link building, and content creation, your business should begin to take off almost immediately.
1. Complete an SEO Site Audit
Google Search Console is a vital tool in any SEO toolkit for a business owner, as it monitors the site’s search traffic and performance. You have probably seen that the tool is constantly changing, with some fascinating features being moved to the Legacy Tools section while others are added.
Have you looked into it? If not, we recommend trying out the following add-ons to improve the efficiency of your SEO process.
- Analyze the Performance report.
- Look at the Index Coverage report.
- Test your links with the URL Inspection tool.
- Check how your resources and pages are indexed.
- Make sure your URLs are optimized. The length of optimized URLs should be kept to a minimum. Keywords should be included in URLs if possible.
- Submit a sitemap to help Google comprehend the structure of your website. Search engine bots will be able to identify and crawl pages more efficiently because of this.
2. Create SEO-optimized landing pages
Unfortunately, few B2B organizations recognize the value of using unique landing pages to attract new customers.
According to MarketingSherpa, 44% of B2B company clicks go to the homepage rather than the landing page. The homepage is vital, but the landing page is where you can start building a solid relationship.
The following are the essential features of an effective landing page:
- You don’t have any navigation.
- Content that is both useful and educational.
- Α call to action (CTA).
Businesses with 10-15 landing pages enjoy a 55% increase in conversions than companies with less than ten.
Here’s how to optimize your landing page for search engines:
- Use long-tail keywords.
Make use of a long-tail keyword across your landing page and ensure to include a meta description.
To avoid being punished for keyword stuffing, use the keywords naturally throughout your text. Your long-tail keyword should appear in the title, at least one in the subheading on the page, and several times in the body material.
- Share Useful Information with your Copy.
The material on your landing page must be valuable. Encourage users to take the next step by writing to them. The primary purpose of all engaging text is to entice you to continue reading.
Remember that the title is the most crucial part of a great landing page. The substance of your body should also be essential, and it should include a customer testimonial or review to boost trust and legitimacy.
- Make use of well-crafted design.
You should also make sure that your landing page is well-designed. If your content is good, but your design is wrong, you’ll most likely fail.
Landing pages require good writing, visuals, and testimonials from pleased customers, all of which help persuade potential clients. There are many landing page templates online which can make your life easier.
- Create Links. Build links to your new landing page from your old material. Google uses links as a significant ranking component and will continue to do so in the future.
Even if you have fantastic material and apply every other SEO ranking element available, your page will likely not rank very high in search without quality links.
Most people never go above the first page of search results; thus, ranking as high as possible is critical.
3. Optimize for Mobile Page Speed
The use of mobile page speed as a ranking factor has become an SEO benchmark in 2018. The most intriguing aspect, though, was how this ranking component altered search optimization.
In 2021 it is vital to optimize for mobile speed so take the steps below to improve your rankings.
- Conduct a page audit using the Google mobile testing tool.
The Google Mobile-Friendly Test is now available directly from the result page’s search field. You navigate to the Search Console where the tool is situated after pasting your URL into the toolbar.
This is a simple test to see if your responsive web design is functional and how many loading difficulties the website has. The testing tool determines whether or not a page is mobile-friendly. By clicking on the Page loading troubles warning indicator, you may have a closer look.
- Use the Page Speed Insights tool to check how Google views your site.
In PageSpeed Insights, look at your site’s speed. Field data, often known as real-world measures, was moved to a new area in PageSpeed Insights in November 2018. The Lighthouse data was used to simulate page loading on mobile devices in the lab.
4. Consider Videos to be the new King of Content
While content remains the cornerstone of every website, users have a specific fondness for videos especially on social media. Remember how you went on YouTube to watch a video on 3D printing, and an hour later, you were learning how to live among penguins without them noticing?
Lockdowns had a significant influence on YouTube search statistics. Demand for online learning has increased by 400%, and demand for virtual tours has increased by 500%. In addition, daily live streams climbed by 45 percent in the first half of 2020.
That offers more chances but also greater competition for the attention of viewers. This is where optimization and consistency come into play to create an emotional bond between your audience and the video channel you’re working on.
Tips For Optimizing Video Content
- Experiment with alternative video content formats:
- Create training movies on how to utilize your products or services.
- create short brand films and product demos.
- Organize live events such as webinars or interviews.
- Assist people in finding your videos:
- For Google to completely comprehend your video’s intent, include relevant information and transcripts.
- Exact keyword matching is still a thing on YouTube, so go for it.
- Fill in the keyword tags, which are used for video recommendations.
- Upload videos to a variety of prominent sites, including YouTube, Facebook, Vimeo, Instagram, and others;
- Make a video sitemap and submit it to search engines.
5. Go for at least 1,447 Words
The average first-page search result included 1,447 words, according to Backlinko’s analysis of 11.8 million queries. The relationship between search engine ranking and content length has been the subject of various research and tests.
According to Backlinko, websites with a larger word count are more likely to rank on Google’s first page. It won’t guarantee that you’ll reach number one, but it could help you get near.
The length of your content isn’t everything. A higher-quality, shorter blog article will nonetheless trump a lower-quality, lengthier piece.
The goal is to discuss one issue so that the reader will find every aspect of the piece helpful. It becomes more valuable to Google to display in search results content that is more valuable to humans.
Longer content has the advantage of organically including more relevant keywords and ranking for them. Consistently creating 1,447-word informative content will result in significant increases in organic search traffic.
6. Go for creative Link Building.
Link building is a vital ingredient of any SEO strategy, and this trend is unlikely to alter very soon. If you want to obtain inbound links quickly, though, black hat SEO is never the way to go.
So why not attempt something else instead of standard link building?
- Claim your visual content’s links.
When you develop helpful visual material, like diagrams or infographics, people can implement it and incorporate it into their content. But, unfortunately, they don’t always credit the source for such content. Search Google for any such images or infographics of yours, determine which sites are using it without a link, and politely request that they link back to your site.
- Win links from your speaking events.
If you give presentations at many events, there is a great chance to obtain many links back from them. First and foremost, you will almost certainly receive a link from the event itself. Second, attendees will write about the event and speakers, increasing incoming links.
Additionally, spread the word about the event and your speech on social media to gain likes and shares on other platforms, such as YouTube or podcasts.
7. Steal Links from Competitors
Skyscraper link building is a rather unusual, advanced SEO method. Find a top-performing post in your niche, improve the content, and look at the source site’s backlink profile to determine who else is interested in this issue.
Then, outreach these blogs to link to your site since your new content is better. Sounds good?
Although the link building strategy is highly dependent on the niche and topic, it typically works. In any case, researching your rivals’ backlink profiles is a great strategy to find high-quality inbound links to pitch.
Pro Link-building SEO tip: look for broken links on your competitors’ websites and see if you have an alternative blogpost or podcast (consider generating one if a content gap is discovered). Instead of linking to the broken post, request the linked sites to connect to your post. You can do that by leveraging one of the email template builders online which can help you craft a high-converting email to pitch your new content.
A blog is an effective brand-building tool.
Perhaps it’s because blogs, by their very nature, provide a personal touch that can’t be found anywhere else.
However, you must ensure that your blog is found in search results to maximize its potential. These sophisticated SEO strategies aren’t easy to adopt – they take a lot more time and work than simple keyword research and link building – but they’re highly successful.
These tactics can help you quadruple your search traffic without using other marketing tools. Focusing on user intent and using these advanced SEO tactics is a surefire way to get ahead of the game.
Back to you now… Have you ever attempted any of these advanced SEO strategies? What were the outcomes, and how long did it take you to notice them?
Alex is a content writer at Moosend. He took a leap of faith and transitioned from his professional architectural background into the world of digital marketing—and he’s never looked back. In his free time, Alex loves to explore new places around the world.