Advanced On-Page Optimization Techniques


On-Page SEO Optimization is very important for any website or blog to get the maximum benefit from Off-Page SEO. There are some niche you can basically dominate just by doing perfect On-Page search engine optimization.

In this session you will learn the Advanced On-Page Optimization Techniques shared by SEO MOZ’s Randy, who is leading personal when it comes to search engine optimization.

On-Page SEO Explained


When composing the content on your websites, there are a couple of thoughts you wish to perform in order to make it really simple for online search engine’ “spiders” to see exactly what is very important on your site. These crawlers, or “bots,” comb over the millions of web pages online and report their findings to locations like Yahoo and google. Yahoo and google use this info to classify and rate web pages.

As a result, it’s crucial that the crawlers see your website page plainly. The point is, however, that crawlers do not look at your pages the means folks do. Spiders checked out ALL the text within your website page, consisting of the content behind the scenes, like the html code, the documents names of images, and something else called the “meta” details. Crawlers don’t see the colours or actual photos– they just do not care concerning that kind of point!

So let’s have a look at the not-to-be-missed “text to do listing” for every web page on your web site.

Page Title

Every website page has a title– it appears at the very leading of a page in the blue bar throughout the top of an internet browser. You wish the title of your web page to precisely match the material of the web page. Ensure each websites of your site has a title that matches its certain site!

In the well-liked website layout program Dreamweaver, there’s a glass near the high of the screen where you could key in a title for the website page you’re focusing on. If you do not view this window, go to “Perspective,” “Toolbars,” then decide on “File.” Now you need to see it. (You could also go to “Customize” and decide on “Web page Properties” to key in a title for your web page.).

H1 Text

The very first little text on a website page need to be in H1 format. There are various formats you can use for content, from paragraph to preformatted to none. The going on top of a website page ought to consistently be in H1 style.

It s simple to re-format content. Simply pick the text and in the content properties box, pick the format you want from the format box. In Dreamweaver, the text homes home window is often noticeable at the bottom of the monitor. If you wear t view it, willing to Window then choose Properties. Now you should have the ability to view it. (You can additionally visit Content then Paragraph Format to select a format.).

Keywords and Key Phrases

Here’s one way to think of key words and key phrases: Key words and key phrases are the words and phrases that people might type into a search engine if they’re looking for a web page like the one you’re working on.

Brainstorm a list of key words and phrases. If you have a page about major league baseball hats, your brainstorming list might include: baseball hat, baseball cap, ball cap, hat, cap, major league baseball, MLB, major league baseball hat, major league hat, MLB hat, pro baseball hat, baseball, baseball fan, baseball team. You might even add “Yankees hat” since Yankees hats are the most popular baseball hat.

Try to come up with 5-15 words or phrases. Now these key words and phrases aren’t going to be visible to someone viewing your page on the internet, but they will be visible to crawlers. There’s a place in the html code where they go.

In Dreamweaver, one way to insert keywords and phrases into your web page is, from the main menu, click “Insert,” “Head Tags,” and then choose “Keywords.”

Web Page Description

A description is a 10 to 20-word (approx.) sentence that succinctly describes the content and purpose of a web page.

In composing your description, include your best keyword and/or key phrase. For our baseball hat page, we might have a description like this: “Your source for authentic Major League Baseball (MLB) baseball hats.”

This description is often picked up by search engines and displayed when the web page is listed in search results. Otherwise, the description is not visible to people browsing a page.

In Dreamweaver, one way to insert a description is, from the main menu, click “Insert,” “Head Tags,” and then choose “Description.”

“Alt” Text for Images

If you’ve ever rolled over an image on a web page and seen a little line of text appear next to your mouse arrow, then you know what “alt” text is. “Alt” stands for “alternate,” and it’s a label you give to images. Alt text is only visible when a mouse cursor hangs over an image for a second or two. It then disappears when the mouse is moved away. However, “alt” text is always visible to crawlers.

So label each of the images on a page with alt text–and try to use keywords and phrases in your labels.

In Dreamweaver, click on a picture and in the “Properties” window at the bottom of the page, in the window marked “Alt” you can type a label for the picture.

Planting Keywords and Key Phrases

Embedded in the text on a web page should be your most-important keywords.

Like all of the strategies discussed on this page, what you’re trying to do is to make it abundantly clear to the crawler what the exact focus of your page is.

Also, the more the crawler sees the phrase, let’s say “baseball hat,” the more convinced the crawler will be that you have a website that really is totally focused on baseball hats. Now don’t overdo it! Apparently crawlers get a little disgusted with pages that are stuffed with certain terms. When this happens, a page’s ranking can suffer.

What’s most important is that your text be adequately peppered with what you’ve determined to be your key words and phrases.

And the first block of text on your page is the most important. Be sure to use a phrase or two prominently there.

These strategies above are a good starting point for anyone interesting in optimizing his or her website for search engines!